In its latest quarterly report, released in October 2022, Constellation said its beer business had a “depletion growth” of almost 9% over the previous quarter, which was “driven by the continued strength of Modelo Especial and Corona Extra.” In the beer industry, depletion growth is the rate at which the beer leaves distributors to retailers, according to the financial news site Barron’s. Corona Extra alone had a depletion growth of 6%.Ī group of researchers from the University of Kentucky, the University of Wisconsin-Madison and Ohio State University actually set out to study how consumers reacted to the beer brand after its name became inadvertently associated with the coronavirus. The company said Corona Extra’s dollar sales were up 5% in the U.S.
The statement came shortly after the public relations agency 5WPR released a survey that said “38% of beer-drinking Americans would not buy Corona under any circumstances.” issued a press release at the beginning of the pandemic, refuting claims that the coronavirus had a negative impact on the company. The classic saying that all publicity is good publicity seems to have held true for the Corona beer brand, which weathered a worldwide pandemic despite an unfortunate name similarity with the infectious disease that caused it.Ĭonstellation Brands - which owns the rights to sell Corona in the U.S. How has the pandemic affected the company now that the word “corona” brings to mind a virus and not someone lounging by the beach with a beer? Most memorable was everything in the fridge cowering from a bottle of Corona beer. Listener Stacey Higdon from Wichita, Kansas, asks:īefore COVID-19 really hit the U.S., I remember seeing lots of light-hearted jokes and memes about the virus and beer.
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Ever wondered if recycling is worth it ? Or how store brands stack up against name brands? Check out more from the series here. No attorney-client relationship is formed with the law firm of Natoli-Lapin, LLC on the basis of this posting.This is just one of the stories from our “I’ve Always Wondered” series, where we tackle all of your questions about the world of business, no matter how big or small.
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You can start by calling around to several for a free phone consultation, get some insights then pick the best fit to work with.ĭISCLAIMER: this is not intended to be specific legal advice and should not be relied upon as such. I suggest that you consult with a lawyer in private and discuss your options in more detail. For another, where are you going with this exactly? it's an illegal enterprise and offers no longevity whatsoever. For one, it is a crime and people do get convicted regularly although a civil penalty is much more likely. And it is further possible that if that happens Corona, or their lawyers, will be coming after you civilly for trademark infringement.Įven if you don't get caught this time I would advise against this activity. It is possible that the CBP might find and seize the goods.
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